Tiffany Duong
Services
This is a non-exhaustive list of some of my services offered. Contact me at my email to learn more.
Product Marketing and Operations * Customer Roadmap/Technical Presentations * Customer Onboarding * Live walkthrough and Q&A of product * Creation of supporting materials (instructions, documentation) * Announcements/emails to customers about product updates * Blog Posts * Blog post referencing recent hot news topic (SEO) and how it relates to Company and Product * Announcement of partnership or feature release * Case Study Creation * Work with customer to generate quotes and marketing materials for successful use case * Social Media & Online Presence * Post/repost announcements and relevant insights to LinkedIn * Customer Outreach * Given hypothesis on customers, can collect potential contacts online and conduct outreach Market and Competitive Intelligence * Conference Reports * Key takeaways of sessions from relevant industry to note trends in the space and potential for Product to fit in the space * Summary of sessions from competitors to note new product announcements and analysis of how competitor and Product compete * Landscape Analysis * Summary of analyst reports + analysis/comparison of top competitors/players in the space * Can analyze based on product features, technical strengths, personas, pricing, product stage, etc. * Suggestions for how Product should or shouldn’t compete in that niche * Competitor Battlecard Creation * Summaries and highlights of competitors and relevant players in the space * Lays out how competitor could be used in tandem or compete against us * “How We Win” and “How We Lose”: guidance for Sales talking points * Analysis of pricing model * Analysis of how competitors address different personas * Inclusion of recent news/announcements from competitor (can be updated regularly) * Ratings of competitor performance for specific qualities and features => can use this to create radar charts and other graphics * Ongoing Updates * Sharing relevant articles and their takeaways to company on an ongoing basis * Think “Google Alerts” for competitors, reading tech news websites regularly, etc. User-focused Studies * User Research * Interviews with potential customers to understand their use cases, workflows * Use case brainstorming/viability and product suggestions * User Journey Mapping * Via interviews and research, plot out how a user’s journey currently is vs. how it might be with said Product * Persona Creation & Behavioral Segmentation * Behavioral personas and how Product might address these as well as steps that Product can take to better address these